Of the three features we’ll discuss, exit popups are the most straightforward: they’re messages that…popup…when you try to…exit…a website. Exit PopupsĪn exit popup on Hubspot’s marketing blog We’ll also need to define why you would choose to use these features in the first place (Hint: The answer isn’t “because every other website out there uses them”). Huh?!īecause we’ll be diving into the nitty-gritty of each of these features, it’s essential that we come to a consensus on what constitutes an exit popup, lightbox overlay, and squeeze page. In this article, we’ll take a look at the best practices for using exit popups, lightbox overlays, and squeeze pages on your website to increase leads - as well as some of the pitfalls to avoid that could cause your audience to frantically hit that dreaded “back” button.īut before we dive into the strategic use of these features, let’s nail down exactly what each feature actually is, and how each can contribute to audience growth. ![]() Implemented correctly, these overlays can create engagement, increase leads, and contribute to your website’s overall conversion rate. See enough of these popups in one sitting and you’re liable to throw your laptop out the window.īut the truth is, these features are only annoying when they’re done wrong. If you answered “they’re annoying as heck,” I don’t blame you. Quick question: What do exit popups, lightbox overlays, and squeeze pages all have in common?
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